Reviews after the FTC rule
What the FTC consumer review rule (in force since October 21, 2024) bans, what Google bans on top of it, and how an HVAC company keeps collecting reviews legally.
Blog
Field notes for HVAC owners.
What we see in client accounts, written down once a week. Local Services Ads, Business Profile, AI search, reviews, and the calendar.
Replacements without the 25C credit
The federal 25C credit ended for equipment placed in service after December 31, 2025. What to take off your website, what to say on the phone, and how to sell a replacement without it.
Local Services Ads: the Monday routine
How we run a Google Local Services Ads account for an HVAC contractor every week: listen, dispute, mark booked, adjust the budget to the forecast.
How an HVAC company shows up in AI search
What Google AI Overviews, AI Mode, ChatGPT and Perplexity pull from when a homeowner asks who to call, and the short list of things a contractor can do about it.
HVAC marketing in 2026: what changed
Five things that have moved for HVAC contractors by 2026: AI answers in Google, the refrigerant switch, the end of the 25C credit, the FTC review rule, and lead marketplaces.