AI search
When a homeowner asks ChatGPT or Google's AI who to call, your company is in the answer.
More trucks rolling.
We run the lead side for American HVAC contractors: paid ads, SEO and AI search, with every dollar traced to the job it booked.
HVAC only · United States
What we run
The first company a homeowner calls
A homeowner rings three companies and books whoever answers first. The first three below get you in front of them, and analytics shows what each call cost.
Paid ads
Local Services Ads, Google and Meta, each on its own budget so an $89 diagnostic never spends the install money.
SEO
The map pack and the searches you buy today, without paying per click for them next year.
Analytics
Every dollar traced to the job it booked. You see what each channel cost and what it brought back.
First month
Live in four weeks
The audit takes days, because the problems show up in the first hour of call recordings.
Audit
We pull your call recordings, ad accounts and Business Profile, and count how many inbound calls last month ended without a booked job.
Build
Campaign structure, landing pages, tracking numbers, and the handoff into your field software. Your accounts, your billing, our access.
Launch
Live in week three. Budgets start conservative and move toward the job type that is closing.
Report
Weekly: calls by source, booked versus missed, cost per booked job.
Why one trade
We only sell HVAC
An agency that also runs dentists and roofers will manage your July budget the way it manages theirs.
HVAC demand does not arrive evenly. It arrives on the first 95-degree afternoon and again on the first hard freeze, and the contractor who has capacity ready that week takes the replacements. The rest of the year is maintenance plans and the long, quiet work of staying in the map pack.
That shape is what we plan against, and it is why the budget moves week to week instead of sitting at one number all year.
Built around the season
- Shoulder months
- Maintenance agreements and tune-ups carry the board in April and October. Cheap to buy, and they turn into replacement quotes later.
- Peak weeks
- When the heat breaks, budget moves to no-cool repair and same-day language, and after-hours answering turns on.
- Replacement season
- Financing terms and rebate deadlines go on the landing page, with the dates.
- Off-season
- Reviews, photos, service-area pages and email to your existing customer list.
Bring us the calls you lost
Send last month's call log. We will tell you how many were marketing problems and how many were phone problems, and what each one costs you.
Questions
Before you call
Who owns the ad accounts?
You do. Google Ads, Local Services and the Business Profile stay in your name with your billing attached. We work inside them. If we part ways, nothing gets taken back.
Is there a long-term contract?
Month to month after the build. The build itself is a fixed scope with a fixed fee, because it involves work we cannot un-do if you leave in week three.
What if my phones already go to voicemail?
Then advertising is the wrong thing to buy first. We will say so. Answering and text-back come before we spend a dollar on clicks, and if you would rather fix that in-house, do that and call us after.
Do you build websites?
We build the pages that ads point at, and city and service pages that earn Maps and organic traffic. A full rebuild is separate work with its own quote.
What size contractor is this for?
Roughly three trucks and up, residential-heavy. Below that the fee is a bigger share of your budget than it should be, and you are usually better off putting the money into a second van.